September Holiday To-Dos
August Has Come and Gone, and We’re Steadily Heading into the Busy Season for Retailers If you haven’t turned your attention to your holiday strategy, not to worry—you still have time to get your ducks...
View ArticleOctober Holiday To-Dos
Recent estimates forecast holiday growth somewhere in the range of 4-5%, exceeding $1.1 trillion in revenue this year. While this number is still “unpredictable,” it’s important that you’re taking the...
View ArticleHalloween Email Trends for 2019
With every eye on the looming holiday season, Halloween can sometimes get overlooked as a chance to create memories with your customers and bring in a few more sales before the season takes off. So...
View Article5 quick tips to prepare your emails for the holidays
With the Holidays Just Around the Corner, You Should Have Your Email Campaigns Nailed Down and the Creative in the Works. If you haven’t started panning yet, no need to panic, but get started ASAP! As...
View ArticleLifecycle Marketing Deep Dive: Welcome Series
The Welcome Series. One of the most underrated but highest performing email series a business can implement. A welcome series is a great way to ensure you are creating lifelong brand enthusiasts from...
View ArticleLifecycle Marketing Deep Dive: Post Purchase Series
Congrats! Someone has purchased from your site. So now what happens? While many people think the job of marketing is to get someone to buy from your site, the real goal of marketing is to bring them...
View ArticleWC3 Blog Lifecycle Marketing Deep Dive: Replenishment
If you’re a business with consumable or subscription-based services, a replenishment campaign can be the difference between disappointing results and a happy, engaged customer base. A well-timed,...
View ArticleLifecycle Marketing Deep Dive: Win Back Campaigns
Email marketing databases naturally degrade at a rate of about 22.5% a year. While the answer to the problem seems like it would be finding more customers, that’s only half the answer. New customers...
View Article5 Email Marketing Predictions for 2020
Well, we’ve officially said goodbye to the last decade and entered a new one. As you wind down after what must have been a wild holiday season, it’s time to turn your attention to what’s to come this...
View ArticleValentine’s Day Email Marketing Tips and Tricks
In 2019, Valentine’s Day spending raked in over $20.7 billion in revenue.[1] While fewer people are celebrating Valentine’s Day[2], spending continues to grow year over year, and this year looks to be...
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