Digital Marketing as Cooking, Part II
In my last post, we looked at how digital marketing and cooking happened to share some common principles in terms of some ground rules that one has to follow in order to enjoy success. Today, we’re...
View ArticleDon’t Stop Asking Questions
In the very first post I ever wrote on the WhatCounts blog (back when I was on the client side of things, for those keeping score at home), I wrote about the importance of testing your email campaigns,...
View ArticleLet’s Get Automating with Smart Marketing!
Think about a dishwasher for a moment. If you don’t have this automation machine, you have to wash all of your dirty glasses, plates, pots, pans and grimy what-have-you one by one. If you do have a...
View ArticleFeature Friday: Social-Only Campaigns for Publicaster
Welcome to the first post about in a series of many that will walk you through various features in both the Publicaster and Professional Edition platforms. We’ll explain how you can use each feature to...
View Article4 Ways to Woo Your Abandoned Shopping Cart Customers
Lots of online shoppers do it: They come to your website, add items to an online shopping cart, and then mysteriously disappear, leaving you with no sale. People can be distracted from completing...
View Article3 Reasons You Should Start Planning Your Holiday Email Campaigns Now
The winter holiday email time is when digital marketers feel the crunch. Do you sometimes feel stuck between the rock of not having the time to create a personalized holiday email and the hard place of...
View ArticleFeature Friday: Remarketing in Professional Edition
What is remarketing, anyway? It’s a term that’s gotten thrown about quite a bit over the last few years, but to make a long story short, remarketing is the idea of targeting communications to people...
View ArticleFeature Friday: Archive Folders in Publicaster
You may have noticed that the most recent Publicaster update introduced quite a few changes to the Campaign Manager, particularly in the process of selecting your mailing list(s) for a campaign, as...
View ArticleMarch into March with these Email Campaigns
The traditionally windy month of the year is almost upon us. If you haven’t started planning email content for next month, there’s no better time than now. Here’s a list of holidays and events in...
View ArticleApril Showers Bring May Flowers….and Email Campaigns
Hopefully, wherever you are, Spring has sprung. The month of May is right around the corner, and before it gets here, you need to plan your email campaigns for the month. There are some big holidays in...
View ArticleThe Pyramid Of Lifecycle Messages
Everyone likes pictures, we get that. That’s why they say a picture is worth a thousand words. Or, as is the case right now, 14. Lifecycle messages, to put it simply, are the messages you should be...
View ArticleWhen’s The Best Time To Send Email Campaigns?
There’s a lot of factors that go into making an email campaign a successful one. One of those factors is timing. And while there’s a lot of data out there about when the best times to send out a...
View ArticleDon’t Forget To Send Some Holiday Cheer This Season
The holiday season is a big time for online retailers for obvious reasons. During this time of year the floodgates open wide to release a tidal wave of special offerings in hopes of capitalizing on the...
View Article3 Email Marketing Campaigns That Deliver Immediately
We understand that, as marketers, sometimes you just need a quick win. And not only are the following campaigns quick wins, but they’re big wins as well. Even better, you can make them fully automated...
View ArticleThe Only Email Marketing Checklist You’ll Ever Need
Who doesn’t love a good cheat sheet? And now that we’re all adults, they’re totally OK to use. Which is why we built this one for you all to capitalize on. Sending amazing email campaigns can be tricky...
View ArticleGet Your Summer 2016 Email Marketing In Gear
Summer officially begins June 20th, which is why this post is being written while running on a treadmill. But getting summer ready isn’t only body related, it’s email related too. We can’t stress...
View Article4 Last-Minute Father’s Day Email Campaigns
Father’s Day is right around the corner and if you’re anything like we were growing up, it didn’t dawn on you until you read this sentence. So, with that in mind, we’re to give you some quick ideas on...
View ArticleThe Numbers Behind Presidential Email Campaigns
In case you haven’t noticed, we’re a little crazy about the email campaigns going on from presidential hopefuls Hillary Clinton and Donald Trump. And while we get our next post in the series put...
View ArticleEmail Best Practices: Cart Abandonment [Infographic]
We talked recently about how confirmation messages were an unappreciated way to generate more revenue and boost your ROI. Well, we’re back again to hype another message type that should be in every...
View ArticleHillary Clinton Vs. Donald Trump: A Tale Of The Emails (Pt. 4)
We’re back again with our fourth installment of our series breaking down the email campaigns of the 2016 presidential hopefuls. Let’s dive in, shall we? Johnson Campaign We’ll go ahead and get this one...
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